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ROOBiE is a UK baby and toddler clothing brand inspired by Australian kidswear and founded by mum Sammi after struggling to find the same cool, laid-back styles for her son, Reu, here in the UK.

Built around one simple idea, more outfits from fewer pieces, ROOBiE creates high-quality baby and kidswear designed to mix, match and be worn on repeat.

Our four signature colours form the foundation of every collection, with new colours, prints and seasonal pieces designed to work back with the ROOBiE capsule you already own.

Think oversized fits, soft premium fabrics and thoughtful details that give little ones room to grow and clothes more chances to be worn.

Made for mini adventures. Built to last. Worn with style.

Mix. Match. Repeat.